Portfolio | PR

The Client
Yummy Yorkshire are dairy farmers based at Delph House Farm in Denby Dale, producing award winning milk and dairy products for B2B and B2C customers. They produce award winning ice cream and are becoming a recognised brand throughout Yorkshire.
www.yorkshiremilk.co.uk

The Brief
Mobius was asked to carry out PR activity for Yummy Yorkshire to raise the profile of the business and its products, and to launch the ice cream parlour’s existence in the local area through local press and trade magazines.

The Response
Mobius worked with Yummy Yorkshire on a weekly basis from March 2008 to September 2009 producing and implementing a PR programme. This included writing and distributing press releases to media and trade press, website updates, advertising programmes, newsletter production, event planning, liaising with media contacts and developing promotions. Mobius and Yummy Yorkshire worked fantastically together to raise the profile of the ice cream parlour locally over the 18 month period.

Testimonial
“Mobius is very enthusiastic and has always been very keen to understand all aspects of our operation which puts them in a really good position to suggest ideas that are practical for our business”.
Louise Holmes, Owner

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