The Client
New Era Aquaculture Ltd, based in Thorne, South Yorkshire,
has been operating since 2002 and formulates technical
feeds for marine and tropical aquarium fishes for international
markets. www.new-era-aquaculture.com
The Brief
Mobius was asked to carry out on-going marketing support
for New Era in January 2008 working on site one day a
week to help the business grow and to also assist with
the website launch of the aquarium products.
The Response
Mobius helped develop a marketing programme, implementing
the marketing activity, planning international exhibitions,
co-ordinating design solutions, print, packaging, website
campaigns and promotional item sourcing. During 2009,
Mobius worked with New Era to oversee PR activity to promote
tropical and marine diets to both UK and international
markets.
Testimonial “Mobius is a great asset
to the business. They have helped develop our brand internationally
through a whole raft of marketing activities. Mobius work
with tremendous energy, enthusiasm, professionalism and
discipline. They manage projects to schedule and to budget
at the same time as bringing new and creative ideas to
the table”.
Peter Kersh, Managing Director
